Video marketing is a great way to take your small business’s reach and sales up as it can be hard for any small business. It doesn’t matter if you need help creating or improving an existing strategy, the following tips will get you on your way to success with video marketing.
Start With What You Have – It’s Enough
Video marketing is one of the most intimidating areas of marketing for many small businesses. However, this does not have to be a problem for you! There are plenty of free and affordable programs that allow your business to create high-quality videos on even the tightest budget. As long as you start somewhere – whether it’s with an inexpensive smartphone or video editing software – then there is no excuse but success when finding new ways to take advantage from this type of communications strategy.
Do Your Research
Your priority when creating video content for your marketing campaign should always be on quality, not quantity. No one enjoys watching a low-quality video and it will take much more effort to get people interested in something they aren’t enjoying. On the other hand, if you deliver just a few high-quality videos that are enjoyable then viewers who find them captivating will share these with their friends which is how word of mouth spreads!
If you’re looking to make an impact with your company’s marketing strategy this year by utilizing social media or any other means possible than don’t let yourself fall into the trap of thinking “more is better.” Quality trumps quantity every time.
A quality video is one that has been carefully crafted to appeal to your audience. It’s a combination of market research and understanding what interests them the most, as well as creating compelling content.
You need to do your research so you know what topics will interest and engage the people in your audience.
You can start by doing keyword research on Google and Youtube, as well as studying YouTube video topics that already have great attention from your audience.
Provide Educational Content
One of the best ways to engage your audience is by creating quality educational videos. You don’t have to spend a lot on video production, but make sure you focus more on content than anything else.
How-to videos are great for any small business because they provide valuable information that’s easy and quick to consume; moreover, these tutorials can be personalized so it fits in with your brand perfectly!
Try Live Video
Try live video on your favorite social platforms to connect with potential customers and boost engagement. It’s a good way for you to make authentic connections that are more personal than ever before!
What type of vides are make the best live videos?
Behind-the-scenes videos are incredibly popular because they allow people to see the inner workings of a business. These can be great for introducing your team, telling an engaging story about new products or services that you’re launching, and announcements.
As social media is everywhere, it’s now possible to broadcast your day in a way that gives you the opportunity for live interaction. Simply turn on the camera and start broadcasting! When introducing members of my team I like to talk about their interests so they can get some love from our viewers as well. People are always looking for interesting new people who share common passions with them; this formality provides an easy introduction for each individual member of my team while also engaging all those watching at home by giving us something fulfilling we both have in common-our interest or passion!
Start With an Attention Grabber
There are so many videos online, and most experts agree that you need to catch the viewer’s attention within three seconds. If not, they’re likely to turn away!
Don’t Forget About Keywords
You might be used to using keywords in your written content, but you may not realize that it’s important to do so with your video content as well. YouTube will automatically transcribe all of the videos on its site and Google can then use this for search results!
There are many things to do with this knowledge. One of the first is making sure you include your keywords at least once in the video and that they’re shown naturally throughout it. Another option would be checking for accuracy by looking up any automatically generated transcripts, like YouTube does when transcribing a live stream or other content created without closed-captioning on (e.g., if someone’s voice doesn’t register well).
Remember There Are Multiple Platforms for Video Marketing
When it comes to video marketing, many people assume that YouTube is the only social media platform worth investing time and money into. However, while posting your videos on Instagram or Twitter may not reach as wide an audience (especially if you’re targeting a younger demographic), these platforms are still great for expanding your online presence in general. You’ll want to post videos onto TikTok too – even though this app primarily hosts short-form content – because its user demographics match up with yours perfectly!
For the best results, make sure you optimize your video for each platform before posting it. You should take a few minutes to add captions and tags that will be relevant on different platforms so people can find it more easily.
For example, if you post your vide in Instagram stories first then other users might not know how or where they could watch what’s happening live from their phone; this is why having an optimized version of the same content makes things easier!
